Today is Tu B’Av, one of the happiest and most powerful days of the Jewish year — a day of love, unity, healing, and new beginnings.

The Sages teach that what begins with love has the power to transform the entire year.

As we prepare to enter a new year, I would like to invite you to join a special mission.

Beginning on the 20th of Av (Monday, August 3), we will embark on a 40-day Tikkun HaKlali Challenge, completing it on Erev Rosh Hashanah.

For forty consecutive days, we will dedicate a few minutes each day to reciting Tikkun HaKlali, asking Hashem to cleanse our hearts, strengthen our emunah, remove obstacles, bring healing, blessing, and draw us closer to Him.

Imagine entering Rosh Hashanah knowing that for the previous forty days you prepared your soul every single day.

This is more than a challenge.
It is a journey of teshuvah.
A journey of hope.
A journey of returning to who we truly are.

But this mission is bigger than any one of us.

🎯 Our goal: 10,000 Tikkun HaKlali recitations before Rosh Hashanah.We can only achieve this together.

We are counting on you — not only to participate, but to become a messenger. Please share this challenge with your family, your friends, your community, and anyone who may benefit from it. Every person you inspire can inspire others, and together we can create a tremendous wave of tefillah and teshuvah throughout Am Yisrael.

Imagine thousands of Jews around the world reciting Tikkun HaKlali every day, united with one heart and one purpose as we prepare to stand before Hashem on Rosh Hashanah.

Today, on Tu B’Av, make the commitment.
On Monday, August 3 (20 Av), we begin.

Together we will stand before the King — forty days stronger than when we started.

May this commitment bring merit to ourselves, our families, all of Am Yisrael, and may we be blessed with a year of health, peace, parnassah, yeshuot, and closeness to Hashem. May it also hasten the coming of the Geulah, במהרה בימינו. Amen.